Product Management

Product Segmentation

Product segmentation is a marketing strategy that involves dividing a company's product offerings into distinct categories or segments based on specific characteristics or criteria. The goal of product segmentation is

Product Conceptualisation

Product Vision and Strategy

Product vision and product strategy are two important components in the development and success of a product. As evident as it may seem but getting these two things right would

Product

Customer Discovery ....A journey with purpose

Customer needs are the cornerstone to building a successful product. It’s the responsibility of the Product team and Product manager to identify these needs and craft out a product

Product

Build or Buy - A product perspective

In this paper we will discuss the decision-making criteria's that we should consider for Build vs Buy.

Product

Breakdown a Product - Trying to solve the Jigsaw

A product breakdown is a detailed analysis of all the components, features, and characteristics of a product. It involves breaking down the product into its individual parts and examining each part in detail. Product breakdowns can be used to analyze a wide range of products.

Product Conceptualisation

Product Prioritisation

What is Prioritisation?Product Management works very closely with the engineering teams to build digital products which engage the world. One of the major items of this relationship is to

Product Management

The Product Metric – a Product tale

Metrics that help you understand user engagement or the resonance of a new feature, to high level metrics that indicate the health of the overall business

Product Conceptualisation

Travel 2.0 - A Product Concept

Introduction Living through the lockdown(s) and craving travel, the Product team at Byteridge brings a product idea to enhance the travel experience for individuals having the Wanderlust Bug.

Product Management

Product Roadmapping

This paper discusses about the idea of a product roadmap, types of roadmaps, and leaves you with some best practices.

Product

Building products the right way

Starting point for building good products